Everyone knows that gambling has been underground for a long time in the United States. But even during this period, at its peak, the annual market volume was estimated at $ 150 billion! And that was just the foundation for a further breakthrough. When the Supreme Court overturned a federal ban on most sports gambling outside Nevada in 2018, more than two dozen states legalized betting as well as websites 유로88. A real bookmaker boom has begun in the States.
In 2021, the online-only sportsbook DraftKings paid $ 100 million for the right to open a gambling hall at the home stadium of the Chicago Cubs baseball team. NBA owners have approved the appearance of similar halls in basketball arenas. The PGA Tour has allowed bets to be accepted near one of the golf courses. And the NFL struck a deal with three bookmakers at once for almost $ 1 billion.
Most of the bookmaker market in the United States, however, is still in the shadows. But, according to forecasts, by 2025 the volume of the legal sector will reach $ 10 billion. Which is also a lot.
From the bookie to the media through fantasy leagues
One of the key areas of gambling emerged long before Congress in 1992 called it a “national problem” and shut it down in most states. It’s about fantasy leagues that were invented by the writer Daniel Okrent. It was he who offered baseball fans an original way to feel like managers, forming teams of real players during the season with 벳무브.
Over time, this fun turned into a multi-level pyramid with an endless number of tournaments. Fantasy leagues were considered a “game of skills”, not a “game of chance”, the prize money in them was quite modest, so they remained legal after 1992. Today, with gambling legalized in many states, fantasy league audiences are of paramount importance to bookmakers. After all, 60 percent of fantasy fans bet on sports.
And this is where the interests of bookmakers and the media converge. Many journalists deliberately target fantasy audiences. And it works. For example, the Detroit News correspondent, having started to cover the Pistons’ games in the NBA with a clear fantasy bias, after the very first such material received four thousand new subscribers on Twitter!
In his opinion, this area of journalism is a salvation for sports media going through difficult times. Today it is not enough to cover sports in its purest form and even sportive hype like Lionel Messi’s transfer from Barcelona to PSG. The audience of ordinary fans is falling.
What’s in the US, what’s in Europe. But with the addition of people who specialize in betting, the volume of content consumption increases dramatically. But, accordingly, the content itself changes. “In the same way that people pay tips to traders on the exchange, they will also pay for betting and fantasy league materials,” the journalist said.